The programme, which runs from April to September, aims to reduce pollution and offers residents and visitors an incentive to walk, cycle or take public transport, rather than travel by car. Participants simply download the Better Points app on their phone, where they can log up to four journeys per day. According to the BBC , over businesses in Bologna have signed up to the scheme to offer benefits for points accrued. Whether you travel one kilometre or 10, the points will remain the same.
To avoid any abuse of the system, a GPS tracker makes sure people are being honest about the journeys they log and the method of transport used. The app also tells users how much CO2 was saved on each journey.
In the six months Bella Mossa was operational last year, it recorded 3. In , the Festival of Responsible Travel was established in the city and has continued to run annually ever since. The festival aims to involve tourists and the local community in developing socially responsible practices that develop the environment in a sustainable way.
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